![]() ![]() Others argue that instead Vicary’s company struggled financially and that Vicary simply faded away. Some claim that Vicary managed to pocket $4.5 million (or $45 million in today’s money) from gullible ad executives, and then disappeared. The manager also couldn’t recall any dramatic changes in popcorn or Coke sales. When a researcher visited the Fort Lee theater, the theater manager denied the experiment that had supposedly lasted six weeks ever took place. Nobody has seen the results of Vicary’s movie theater experiment, nor the patent that he said he was filing. ![]() The entire affair is shrouded in mystery. When pressed to provide proof, Vicary refused (to protect his patent application, he said).Įven the CIA looked into the matter in 1958 and concluded that “there are so many elusive variables and so many sources of irregularity in the device of directing subliminal messages to a target individual that its operational feasibility is exceedingly limited.” Others – academics and practitioners – tried to get Vicary’s results in their own experiments. Before short, he got summoned before the FCC, where he was asked and to demonstrate the experiment, which failed to produce any results. Vicary’s successful publicity stunt backfired. Earlier that year, Vance Packard published his explosive Hidden Persuaders that exposed Madison Avenue’s efforts to turn consumers into puppets through motivation research and subconscious persuasion methods. The timing, in retrospect, could not have been worse. He called his method “subliminal advertising.” The next day, the news was in every major newspaper. The invisible commercial, Vicary claimed, had increased popcorn sales by 57.7% and Coca-Cola sales by 18.1%. ![]() The messages were flashed every 5 seconds for only 1/3000th of a second – too quickly to be noticed. The test that he said had ran for 6 weeks and involved 45,000 movie goers, involved projecting two advertising messages: to drink Coca-Cola and to eat popcorn. He showed a film and overlaid Coca-Cola messages using a device called tachistoscope – a kind of projector that can produce flashes that last fraction of a second.Īt the news conference, Vicary announced the result of a test he had just concluded at a movie theater at Fort Lee, New Jersey. There, Vicary announced his new invention that would, he said, change advertising forever. Some 50 reporters from the US and Britain showed up, from such newspapers as Wall Street Journal, Newsweek, and Sunday Times, as well as the trade press: Printers’ Ink and Advertising Age. In September 1957, a 42-year-old market researcher called up a press conference. The story of James McDonald Vicary is all of those. The history of advertising is a history of controversies, legends, clever scams, and even a few mysteries. ![]()
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![]() The F-35’s helmet mounted display system is the most advanced system of its kind. Additionally, the aircraft is equipped with the Electro-Optical Targeting System. The internally mounted EOTS provides extended range detection and precision targeting against ground targets, plus long range detection of air-to-air threats. This system provides pilots with situational awareness in a sphere around the aircraft for enhanced missile warning, aircraft warning, and day/night pilot vision. ![]() The F-35’s electronic sensors include the Electro-Optical Distributed Aperture System (DAS). Essentially, ALIS performs behind-the-scenes monitoring, maintenance and prognostics to support the aircraft and ensure continued health and enhance operational planning and execution. The Autonomic Logistics Information System (ALIS) integrates current performance, operational parameters, current configuration, scheduled upgrades and maintenance, component history, predictive diagnostics (prognostics) and health management, operations scheduling, training, mission planning and service support for the F-35. Its processing power, open architecture, sophisticated sensors, information fusion and flexible communication links make the F-35 an indispensable tool in future homeland defense, Joint and Coalition irregular warfare and major combat operations.īecause logistics support accounts for two-thirds of an aircraft's life cycle cost, the F-35 is designed to achieve unprecedented levels of reliability and maintainability, combined with a highly responsive support and training system linked with the latest in information technology. The F-35A’s advanced sensor package is designed to gather, fuse and distribute more information than any fighter in history, giving operators a decisive advantage over all adversaries. The F-35A is an agile, versatile, high-performance, 9g capable multirole fighter that combines stealth, sensor fusion and unprecedented situational awareness. Air Force and its allies the power to dominate the skies – anytime, anywhere. ![]() The conventional takeoff and landing (CTOL) F-35A gives the U.S. With its aerodynamic performance and advanced integrated avionics, the F-35A will provide next-generation stealth, enhanced situational awareness, and reduced vulnerability for the United States and allied nations. Air Force’s aging fleet of F-16 Fighting Falcons and A-10 Thunderbolt II’s, which have been the primary fighter aircraft for more than 20 years, and bring with it an enhanced capability to survive in the advanced threat environment in which it was designed to operate. ![]() Air Force’s latest fifth-generation fighter. ![]() ![]() ![]() ![]() However, it is important to keep in mind that Helvetica uses very tight spacing, which can make it hard to read at small font sizes. This is for two main reasons: it’s a free font included in most design programs, and its thick, sans serif letters are easy to read. Helvetica has been a very popular font among graphic designers for many years. Image: Wikimedia Creative Commons Helvetica These days, Franklin Gothic (and the other “gothic” fonts inspired by it) is used for billboards, movie posters, print ads, and a wide range of other advertising signage. This font was originally designed by American typeface designer Morris Fuller Benton at the turn of the 20 th century, and it quickly became a go-to font for newspaper headlines of the time. Some of the best sans serif fonts include: Franklin GothicĪny discussion of poster fonts must include a discussion of Franklin Gothic, the “father” of the sans serif font family. Sans serif fonts are considered cleaner and easier to read, which makes them particularly popular on posters that contain a lot of text copy. What is “Sans Serif”? This term refers to fonts that do not have a small “brushstroke” (known as a serif) at the edge of each letter. For this reason, san serif fonts are the best kind of typeface for poster copy. If your audience can’t read your poster, flyer, or business card, they are unlikely to remember your business – and even less likely to look you up on their own time. Readability is an absolute necessity for any type of print marketing material. So, what are the best fonts for a poster? Here are nine popular fonts that will make a big splash on your next poster design. However, font can’t focus on looks too heavily it also has to be clear and legible if your customers are going to understand what you’re promoting. As the words on a poster actually convey the company’s information to the viewer, the font does a lot of the heavy lifting in regard to the brand’s style. What message is the poster trying to convey? What is the poster size going to be? What colors should they use? How should the text be formatted – and, perhaps most importantly, what font should they use?Ī poster’s font plays a very large role in creating the proper design aesthetic. When graphic designers create a poster, they have to consider a number of different elements. ![]() ![]() ![]() ![]() She’s quite friendly, but be warned: her sexting skills will hook you like a bug on a flytrap. 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Campus Dining operates two All You Care To Eat dining halls serving breakfast, lunch, dinner and snacks. ![]() ![]() ![]() Quick ratio = (Cash + cash equivalents + accounts receivables) / current liabilities x 100Ĭash ratio = (Cash + cash equivalents) / current liabilities x 100 Liquidity is defined more and more narrowly in this context:Ĭurrent ratio = (Cash + cash equivalents + accounts receivables + inventory) There are various cash flow ratios that can be calculated using the key figures from the cash flow statement. Cash flow & working capital ratio Cash flow ratios The relevant figures can be found on the cash flow statement and in the balance sheet. Working capital = Current assets - current liabilities = Cash + cash equivalents + accounts receivables + inventory - accounts payables - wages - rent - short-term loans The following formula is used to calculate working capital: How to calculate working capital from cash flow statement & balance sheet The operating cash flow is therefore calculated indirectly from the net income by eliminating all non-cash items and offsetting the changes in working capital against them. Operating cash flow = Net income + non-cash expenses - change in working capital The operating cash flow can also be calculated from the key figures determined in the annual financial statements: Monthly cash flow = Monthly income - monthly expenses It can be calculated for any period of time by directly subtracting expenses from income: There are different ways to calculate cash flow. Cash flow & working capital: Formula Calculating cash flow The working capital has not changed in this case. If a company takes out a loan to finance an investment, there is a positive cash flow when the loan amount is received in the company's account and a negative cash flow when the investment is paid for with it. If a company makes an investment, a negative cash flow is generated and the working capital decreases. The cash flow is a flow quantity that is generated by every financial transaction and has an effect on the liquid funds of the company. Current assets include cash and cash equivalents, inventories and accounts receivable. Working capital represents the current assets minus the current liabilities of a company. Now that we know the definitions of working capital and cash flow, let's look at how the two are related. ![]() How are working capital and cash flow related? If it is positive, current assets are higher than current liabilities if it is negative, current liabilities are higher than current assets. Just like cash flow, working capital can be positive or negative. Working capital is the amount available to pay current liabilities. Working capital is the difference between current assets and current liabilities. The cash flow statement shows how high the cash flow was during the year and what liquidity a company has. the income is used to cover costs and to make investments. The cash flow is used to finance the operational business, i.e. ![]() If the cash flow is positive, it means that income is higher than expenditure if it is negative, expenditure is higher than income. The cash flow indicates how much money flows out of the company and how much money flows in. The cash flow summarises the cash holdings of the company (account balances, cash, cheques, etc.). Cash flow & working capital: Definition Cash flow The two measures are similar, but not the same. Are cash flow and working capital the same?Ĭash flow and working capital are two important variables in financial analysis and business valuation. Here we show you how these two variables are related, how they are calculated and what they say about the economic performance of a company. Cash flow and working capital play an important role in managing the operations of a company. ![]() ![]() Changing Matlab's Command Window colors – Matlab's Command Window foreground and background colors can be modified programmatically, using some of Matlab's undocumented internal Java classes.Command Window text manipulation – Special control characters can be used to format text output in Matlab's Command Window.Another Command Window text color hack – Matlab's fprintf command has an undocumented hack to display orange-colored text.cprintf – display formatted color text in the Command Window – cprintf is a utility that utilized undocumented Matlab desktop functionalities to display color and underline-styled formatted text in the Command Window.And if you find ways to make cprintf better, please do let me know (I don’t mean suggestions for *me* to work on: I mean actual improvements that *you* made to the code). Please feel free to download cprintf from the File Exchange and read its contents to see how a not-too-large utility can achieve something previously believed to be impossible. Finally, of course, ‘*’ is more compact and easier to use and maintain than ‘…’ … Moreover, cprintf catches a situation of trying to use both underline and bold formats, and issues a warning. The benefit of using cprintf over directly using the tag is that it works seamlessly on Matlab release 2011a and earlier that do not support the tag (the text is simply not bolded, whereas if we had used this tag would be displayed onscreen, which is ugly). This is bold % this text appears bolded-blue We can easily use this information ourselves: Starting with help‘s m-file ( %matlabroot%/toolbox/matlab/helptools/help.m), and step-by-step debugging, I quickly found out that the internal function prepareHelpForDisplay parses the help text and wraps the relevant terms with an HTML tag to make these terms appear bold. My second attempt was to follow the Matlab trail, to see exactly what the help function does internally to format parts of the text as bold. So unless I find a way to update the BoldStartTokens attribute values from Matlab, this looked like a dead end. Attempting to remove and add the attribute afresh (with modified values) failed due to a : Illegal cast to MutableAttributeSet Java exception. This means that unlike the SyntaxTokens attribute, which contains an array of Java String objects that can be modified one at a time (this is used by cprintf), the BoldStartTokens attribute value cannot be modified in a similar manner. Unfortunately, this attribute contains an array of integer values, that get converted to a simple numeric array in Matlab. ![]() It turns out that in addition to the three custom attributes used by Matlab in past releases, a fourth attribute called BoldStartTokens was added, which stored the relative position index of the bold text within each text element. I stated out investigating the relevant attributes used by the CW’s underlying Java component to display the text. It therefore seemed a reasonable request to add this functionality to cprintf. This is used, for example, when displaying the function name in the output of the help function (i.e., help(‘max’) will display the term ‘max’ in bold when displaying the help section). Since Matlab release 7.13 (R2011b), the Matlab Command Window (CW) has the ability to display bold text. The comment requested a way to display bold text in the Command Window, similarly to the way that we can display co lo red and underlined text using my cprintf utility. Select MATLAB > Fonts > Custom and choose a tool from the list of Desktop tools.A reader comment last week sent me on a short wild goose chase, that had an interesting and useful conclusion. To change theįont preferences, on the Home tab, in the Environment section, click Preferences. You can further customize fonts in MATLAB by changing the font preferences for an individual tool. ![]() Windows ® and macOS platforms, MATLAB uses system setting for antialiasing. ![]() You must restart MATLAB for the preference to take effect. To apply antialiasing and create a smoother desktop appearance on Linux ® systems, select Use antialiasing to smooth desktopįonts. ![]() Changing the font size is only supported for the Editor, Live Editor, Online, to change the font name and font style, in the Preferences window, go Select MATLAB > Fonts and, in the Desktop text fontīox. On the Home tab, in the Environment section, click Specify the font name and style using font ![]() ![]() ![]() ![]() It’s extremely fast and is built with fewer lines of code, making it easy to maintain and upgrade. It’s a completely safe and secure service with protocols like: Speaking of protocols, CyberGhost didn’t skimp on them. 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GOTHAM: Benjamin McKenzie (Gordon) appears in the âBeasts of Preyâ episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Fish Mooney (Jada Pinkett Smith), smiles after escaping the Dollmaker in the “Beasts of Prey” episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Fish Mooney (Jada Pinkett Smith), smiles after escaping the Dollmaker in the âBeasts of Preyâ episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Selina (Camren Bicondova, L) and Bruce (David Mazouz, R) in the “Beasts of Prey” episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Selina (Camren Bicondova, L) and Bruce (David Mazouz, R) in the âBeasts of Preyâ episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Fish Mooney (Jada Pinkett Smith) contemplates her fate in the “Beasts of Prey” episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. ![]() GOTHAM: Fish Mooney (Jada Pinkett Smith) contemplates her fate in the âBeasts of Preyâ episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. ![]() GOTHAM: Benjamin McKenzie (Gordon, L) and Donal Logue (Bullock, R) question a bartender in the “Beasts of Prey” episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Benjamin McKenzie (Gordon, L) and Donal Logue (Bullock, R) question a bartender in the âBeasts of Preyâ episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Donal Logue (Bullock) appears in the “Beasts of Prey” episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. GOTHAM: Donal Logue (Bullock) appears in the âBeasts of Preyâ episode of GOTHAM airing Monday, April 13 (8:00-9:00 PM ET/PT) on FOX. ![]() The series stars Ben McKenzie, Donal Logue, Jada Pinkett Smith, Sean Pertwee, Robin Lord Taylor, Erin Richards, David Mazouz, Camren Bicondova, Zabryna Guevara, Cory Michael Smith, Victoria Cartagena, Andrew Stewart Jones, and John Doman. From executive producer/writer Bruno Heller (“The Mentalist,” “Rome”), “Gotham” follows one cop’s rise through a dangerously corrupt city teetering on the edge of evil and chronicles the birth of one of the most popular super heroes of our time. “Gotham” is an origin story of the great DC Comics super villains and vigilantes, revealing an entirely new chapter that has never been told. Meanwhile, Fish plots her escape from the Dollmaker, and Bruce and Selina confront Reggie.” “Gordon and Bullock investigate a cold case involving the Ogre, a serial killer who targets young women in Gotham City. FOX has debuted eight clips for next week’s episode of “Gotham” which you can check out in the player below. Titled “Beasts of Prey,” the episode is officially described as follows: ![]() ![]() ![]() The platform has been encountering problems since implementing restrictions on the number of daily posts users can view. If you’ve experienced recent difficulties with Twitter, you’re not alone. An experience that continues to grow through expansions.Cloud-saving functionality that is compatible across all platforms.Over 1,700 items for players to discover and utilise.Detailed and fully interactive Bank/Inventory system.Deep but accessible systems featuring 15 non-Combat skills to train, all with individual mechanics and interactions.In-depth and endless Combat system featuring eight dedicated skills, countless dungeons, bosses to vanquish, and lore to unearth.The core game plus a massive expansion to the lore and story of Melvor.A RuneScape-inspired experience is suitable for veterans and newcomers alike.The Throne of the Herald expansion adds plenty of additional content for players, including the ability to run a settlement with the Township skill. Throne of the Herald lets players discover more about the mystic forces that surround the lands of Melvor, and the dark forces that remain hidden beyond the Capital. Inspired by the iconic MMORPG RuneScape, players will find familiar skills such as Woodcutting, Smithing, Cooking, and Farming, as well as combat skills such as Melee, Ranged, and Magic skills. Every skill in this game serves a purpose, interacting together in interesting ways – meaning that maxing out on one skill can benefit others. Melvor Idle allows fans to master 25 skills and face off against 200+ monsters with just a click or a tap. Players will experience a fresh take on much-loved and familiar idle gameplay in the ultimate bundle for die-hard RuneScape fans, casual gamers, and young adventurers alike. The Melvor Idle: Expanded Edition includes the original Melvor Idle as well as its first expansion Throne of the Herald. Games by Malcs and Jagex have today announced Melvor Idle: Expanded Edition will launch on 2 February on Steam, iOS, and Android. ![]() |
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